Getting Press: Understanding and Navigating the World of Media and Public Relations

Tuesday, March 25, 2008
6:30 p.m. 
French Culinary Institute (the Amphitheater)
462 Broadway at Grand Street
New York, NY 10013

Learn how to work with the media from a panel of experts from a wide variety of media outlets from web to print to TV. A discussion of dos and don'ts when looking for press exposure, what's new & newsworthy, contacting media directly vs. working with a PR professional, what mistakes to avoid, whether you need a press release and what makes a good one, and more.

Followed by a Q & A session. 

Panel:

Florence Fabricant, New York Times
Kate Krader, Food & Wine Magazine
Jee Won Park, CBS The Early Show
Pavia Rosati, Daily Candy
Andrea Strong, The Strong Buzz
Magdalena Spirydowicz, MST Creative Group
Emma Thomas, KB Network News

Registration